In my pursuit of Canadian pride and promoting pure Canadian talent in the fashion industry, I founded pinktiger.com. With every great intention, I set to work to create an online marketplace to showcase and promote Canadian designers both in clothing and jewellery. The concept of this site is simple, shop Canadian and like a good little Canadian we put a portion of all sales towards performing random acts of kindness in communities across the country. What a great concept!!
Three months ago, my business partners and I began researching and contacting Canadian Designers and the feedback was fantastic. They all love the concept but there is one problem, many of them cannot make a living in this industry. Turns out, shopping Canadian is not as important as having the trendy “big US label” product hanging off your body, or they simply lack the Marketing prowess to push their brand further.